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Palm Beach County welcomed a record number of 9.1 million tourists in 2022 and contributed $6.7 billion to the county's economy. If you own a second property in Lake Worth, you, too, can enjoy some of the riches up for grabs in this popular destination.
Transforming your vacation home into an income-producing short-term rental is an excellent way to earn passive income, but it may entail more work than you expect.
Keep reading to explore what's involved in short-term rental management so you can maximize your vacation rental property ROI.
Upgrade Your Offering
With a short-term rental home, you must ensure your guests have everything they need for a short stay. The more you spend on luxury amenities, the higher the rates you can charge.
A fully-equipped kitchen is a must. Research shows that 71% of families prefer self-catering accommodations.
There's a lot of competition in the vacation rental industry, so adding a few extra conveniences is a worthwhile tactic if you want to stand out in the crowd.
Some of the upgrades to consider include:
- Free parking
- Complimentary wine and snacks
- Access to streaming channels
- High-quality towels and linen
- Local guidebooks
- Free beach or sports equipment
- Smart home technology
These small, meaningful touches can help drive repeat business.
Create an Appealing Listing
High-quality professional photos are a must for marketing your property. They're the first thing that potential guests look at.
You should compile a detailed description of your property that highlights its best features. Try to help the reader picture the delights on offer during their vacation.
Video footage and virtual tours are highly effective tools, too.
Use the Latest Marketing Methods
You must carry out ongoing marketing to spread the word about your vacation home to potential guests. Some of the most popular and effective channels for marketing short-term rentals are:
- Social media
- Property websites
- Online travel agents
Encourage your guests to leave a review after their stay. Good online reviews make all the difference when clients are searching for accommodations in Lake Worth.
Maintain High Standards
It's vital to keep your property in prime condition. You must keep up with routine maintenance and make sure you carry out repairs quickly.
Nobody wants to deal with peeling paint, leaking faucets, and a malfunctioning air conditioner during their vacation. Inspect your property after each guest leaves and carry out any necessary repairs and maintenance immediately.
Cleanliness is imperative when you're renting a house to paying customers. Hire a cleaning service to deep-clean the apartment after every stay or before the next batch of guests arrives.
Be sure to budget for the ongoing expenses associated with your rental property. These include replacing furniture occasionally, routine maintenance, streaming and internet subscriptions, cleaning, utilities, and maintenance.
Hire a Short-Term Rental Management Team
Does this list of tasks seem overwhelming to you? A professional short-term management firm can help you with all of the above and more.
Property managers have the time and experience to maximize your vacation property and ensure you profit from it. Reach out for assistance with all your short-term rental management needs in Lake Worth, Florida.
