There are so many options to consider when planning a Florida vacation itinerary.
Step into the shoes of a visitor.
If they're looking for a change of pace from the hustle and bustle of the city, they would consider the appeal of Lake Worth. This location is one of the most family-friendly spots in the state.
This market can help inform the direction of your investment property portfolio.
Learn how to develop a family-friendly vacation rental that ensures consistent income, even in the off-season!
What Are Families Looking For On Vacation
You've identified an ideal location for parents and kids, but what are they looking for in a vacation rental?
For starters, this market is likely looking for space. You'll need to make room for four-person families or more. Thus, you should invest in three-bedroom vacation rentals; however, two-bedroom rentals will appeal to three-person families or families with kids who share rooms.
Once you have your interior square footage covered, consider outdoor space. Kids need plenty of space to run around and explore.
If you really want to increase rental bookings, consider the following backyard amenities:
- An inground pool (with safety features)
- Hot tub
- Swing set and jungle gym
- Benches
- Fresh landscaping
- Fountains
- Outdoor lighting
- Grills and outdoor kitchens
Unlike typical residential rentals, vacation rental guests expect furnished units. Decorate vacation rental properties with family-friendly decor and furnishings, including patio and deck furniture. Florida gets a lot of sunshine, so you'll need table umbrellas for shade.
Family Vacation Rental Tips For Amenities
Create a cozy atmosphere through family-friendly amenities. What would appeal to kids and parents alike?
Start with large couches and sofa sectionals that accommodate larger parties. Position your seating around a focal point that brings families together. In this case, your focal point will likely be a big-screen TV to keep kids occupied and facilitate family movie nights.
Consider investment properties with open layouts that create a seamless transition between indoor and outdoor spaces. This may include vacation rentals with large doors that open to a patio or deck. Open kitchen layouts flow into living rooms which help accommodate larger families.
Marketing Your Family-Friendly Vacation Rental
Think about these experiences when marketing your vacation rental online.
This is where a property manager is invaluable. They can stage vacation properties to increase rental bookings in your market. Staging helps leads imagine themselves in the rental which is vital for capturing out-of-state visitors through online photos.
If you want to go the extra mile, consider hiring a videographer to create a video tour of the rental. You can upload this tour to Instagram, YouTube, or Facebook to generate even more interest in the property.
Create Memorable Experiences For Families
Consider including a Lake Worth, FL travel guide in a welcome package for guests. This is a great way to boost the local economy, as well. As a vacation rental owner, you have a real opportunity to contribute to the culture of Lake Worth.
At PMI Jewell, we want to help you create and promote the ideal vacation experience for families.
We use state-of-the-art technology to build, monitor, and analyze family-friendly vacation rental success. Our nationwide network of vacation rental experts brings over 20 years of experience to the table.
Contact us today to schedule your consultation!
